Trusted relationships, whether with family and friends or with professional advisors, are the filter through which Americans channel opportunities that will impact their wallets. While some do turn to the internet, including social media, these outlets are trusted by many fewer American consumers.
What does this mean for Bitcoin? Collectively, personal and professional relationships were the most trusted sources of information. As bitcoin still remains largely unknown to most mainstream Americans, reaching these consumers through trusted relationships will be vital.
“Educating professional advisors is central to ensuring that accurate information about Bitcoin makes its way to American consumers. Americans rely on advisors when making important financial decisions. As Americans look at Bitcoin, whether as part of an investment portfolio or as a means of exchange for other items of value, professional advisors will play a central role” says David Berger, CEO of the Digital Currency Council.
This is the fourth question in the Digital Currency Council’s (DCC) series of Pulse Reports on the perceptions of American’s. PLEASE NOTE that respondents were permitted to select more than one option, which is why the options total to greater than 100 percent. The data collection was conducted among a representative sample of 500 people in the United States in March 2015.