The Rudin Group
One step ahead of the wealth management industry
April J. Rudin, Founder and President of The Rudin Group is an acclaimed financial services marketing strategist and digital media expert distinguished by her ability to forecast, analyze and illuminate critical trends in the industry. A wealth management sector specialist and social media authority, April has partnered with many of the most revered financial institutions in the world to design and execute forward-looking marketing programs that take advantage of essential communications channels.
The knowledge and insight gained through over 20 years of experience in a dynamic and rapidly evolving sector allow April to translate strategic thinking into actionable plans that integrate business development, digital media, and media relations components. Her proven talent for increasing both brand awareness and ultra-high-net worth client acquisition have made her one of the foremost thought leaders in the wealth marketing, “next gen,” and social media communities.
April Rudin April is a regularly featured source of expert commentary to national news and business outlets, trade publications and broadcast media. She has also created and maintains an extensive thought leadership domain that includes wealth management blogs featured on Huffington Post, WealthManagement.com. She has also launched her own social media-focused channel on Asset.tv, hosting guests who offer qualified perspective on timely topics impacting wealthy families and their advisors.
A native of Detroit, April now has clients across the United States and Canada as well as in Asian financial centers including Hong Kong, Singapore, and Kuala Lumpur. She is frequently called on to address prominent industry organizations around the world and has been a “go-to” expert on wealthy and social strategies at conferences such as Institutional Investor’s RIA, Opal Family Office Conferences, National Private Family Office Forum, Private Asset Management (PAM) Centers of Influence.
April began her career at Kelly Services, a world-leader in the temporary help industry, where she led global marketing. She is the Chairperson of the High Net Worth Advisory Board of the Hedge Fund Association, an international not-for-profit organization comprised of hedge funds, family offices, high-net worth individuals and service providers.
The Rudin Group is a professional services firm that specializes in building integrated marketing, branding and communications strategies for the financial services industry. Founded by marketing authority April Rudin, the company has one goal: to provide clients with a roadmap to connect with and engage ultra-high-net worth (UHNW) and high-net worth (HNW) communities. In an increasingly digital marketplace, The Rudin Group operates on the edge of innovation, assisting experts in the UHNW / HNW space create and execute client acquisition plans that take advantage of next generation /digital platforms and communications.
The Rudin Group employs a direct and clear approach to help institutional cultures overcome organizational inertia and conquer old biases about motivating the young and wealthy. From crafting messages to evaluating the preferred platforms for young and wealthy individuals seeking investment ideas, The Rudin Group encourages leaders to be forward-thinking and challenge “business as usual” practices.
The firm’s deep knowledge of the prospecting tools, marketing messages, and value propositions of each generation has helped some of the most prominent and respected financial services companies in the world to capture a greater share of investor loyalty and assets. Launched in 2008, the firm now serves clients on six continents, including family offices, wealth managers, registered investment advisors, hedge funds managers and wealthy individuals.