-+*New research from the Digital Currency Council (DCC) shows that 73.6% of surveyed American consumers are “highly unlikely” to use Bitcoin this year. By contrast, only 10% said that they are “highly likely” and only 2% said they are “likely” to use digital currency. The rest of those surveyed reported that they are either unlikely… Read more »
-+*The Digital Currency Council (DCC) found last week that nearly 40% of Americans surveyed during March 2015 first heard the word “bitcoin” on the internet, compared to TV/radio (14.1%) or newspapers/magazines (6.5%). Few respondents reported hearing the word from friends and family (8.4%) or professional advisors (2.7%). Notably, almost 30% first heard the term when… Read more »
-+*More than 28% of Americans consider convenience most when choosing a means to pay for something, according to new research from the Digital Currency Council (DCC). 14.4% consider fees and 12.9% think about security. Rewards and speed are less influential: only 6.4% and 5.7%, respectively. Privacy is the least important consideration (4%). 28% of respondents… Read more »
-+*Trusted relationships, whether with family and friends or with professional advisors, are the filter through which Americans channel opportunities that will impact their wallets. While some do turn to the internet, including social media, these outlets are trusted by many fewer American consumers.
-+*3% of Americans said they would trust bitcoin to send money to a family member overseas during an emergency. A significant portion trusted their banks (30%) or Western Union (23%) and PayPal (22%). 6% trusted MoneyGram and 10% said they would use the Postal Service. Yes, more than 3x Americans would trust the embattled and… Read more »
-+*The Digital Currency Council (DCC) found last week that American consumers have a wide array of reactions when confronted by the Bitcoin logo. When asked for one word that conveyed their feelings about the image, more than 9% reported feeling “puzzled” or “confused” by the image, while nearly 7% said they felt “nothing.” About 5%… Read more »
-+*The Digital Currency Council (DCC) found last week that 41% of Americans trusted job titles using the term “Digital Currency” compared to those using the word “Bitcoin” (15%). “Virtual Currency” did slightly better at 18%, but “Cryptocurrency” also struggled at 15% and “Litecoin” bottomed out at 8%. This survey was conducted via Google Insights polling… Read more »