Where did you first hear the word “bitcoin?”

-+*The Digital Currency Council (DCC) found last week that nearly 40% of Americans surveyed during March 2015 first heard the word “bitcoin” on the internet, compared to TV/radio (14.1%) or newspapers/magazines (6.5%). Few respondents reported hearing the word from friends and family (8.4%) or professional advisors (2.7%).  Notably, almost 30% first heard the term when… Read more »

What do you consider most when choosing a means to pay for something?

-+*More than 28% of Americans consider convenience most when choosing a means to pay for something, according to new research from the Digital Currency Council (DCC). 14.4% consider fees and 12.9% think about security. Rewards and speed are less influential: only 6.4% and 5.7%, respectively. Privacy is the least important consideration (4%). 28% of respondents… Read more »

How does the Bitcoin logo make you feel?

-+*The Digital Currency Council (DCC) found last week that American consumers have a wide array of reactions when confronted by the Bitcoin logo.  When asked for one word that conveyed their feelings about the image, more than 9% reported feeling “puzzled” or “confused” by the image, while nearly 7% said they felt “nothing.” About 5%… Read more »

Professionals with “Digital Currency” titles trusted more than those with “Bitcoin” or “Cryptocurrency” titles

-+*The Digital Currency Council (DCC) found last week that 41% of Americans trusted job titles using the term “Digital Currency” compared to those using the word “Bitcoin” (15%). “Virtual Currency” did slightly better at 18%, but “Cryptocurrency” also struggled at 15% and “Litecoin” bottomed out at 8%. This survey was conducted via Google Insights polling… Read more »